Predictive Analytics: A tactical game for Bigpoint
Trending August 2013 - Gaming company Bigpoint GmbH, a German video gamer developer and the creator of Battlestar Galactica, is using predictive analytics to monetise players and increase revenue by a projected 10% and 30% a year. Battlestar Galactica has nine million registered players and notches up 5,000 events per second. Bigpoint’s predictive model is allowing it to intelligently make real-time decisions about a player’s actions. For example, if a player’s ship is destroyed, it acts as trigger for the predictive engine to analyse previous gaming behaviour. If appropriate, a personalised context-related message offers the player a new ship – for a small fee, of course. Bigpoint is not there yet, but it is confident of growing annual revenues.