CloudCatalyst - Startup and SME cloud adoption enablement

Focus Area

CloudCatalyst aims to provide useful tools to foster the adoption of cloud computing in Europe. The project will set up a cross-border support service, contributing to strengthening European position in the Cloud Computing market, including the European software industry for both businesses and consumers.

Market sector targets

EU citizens and businesses are eager to go-to-the-cloud, but there are still several barriers that discourage consumers from starting to use Cloud services. CloudCatalyst supports entrepreneurs during the adoption of cloud solutions and in defining their cloud strategy. 

Several support services will be made available: cloud accelerator toolbox; go-to-the-Cloud service; strategic planning for cloud adoption and external environment analysis; major cloud trends in key industries and critical success factors to overcome technical challenges for cloud expansion.

Business models to take new services to market – including spin-outs and new services transferring publicly funded research to the private sector

Challenge no.1 : Cloud computing adoption will contribute to increasing the competitiveness of the EU economy

Cloud Catalyst showcases how cloud computing enables companies to have a clear advantage in using cloud computing. Advantages inclued greater flexibility, lower fixed costs, reduced time to deploy and a pay as you go model within industries. CloudCatalyst focusses on sectors such as  Healthcare, Media, Education, Banking, Government, ICT.

Challenge no.2 :  The challenges of cloud computing expansion create / promote huge entrepreneurial opportunities

CloudCatalyst develops highly efficient go-to-market strategies, focused on entrepreneurship acceleration and business exploitation, within targeted industries and targeted pilot countries, such as  Portugal, Spain, France, Germany, Poland, Slovenia, UK.

Challenge no.3 : Project partners launched successful cloud initiatives and reach a vast network of stakeholders

CloudCatalyst initiatives are based on a pro-active collaboration with relevant cloud stakeholders that have a strong focus on end-users and the need to create innovative products and services. We have compared seven EU countries, more than 24 providers within SaaS, PaaS and IaaS models, 23 support policies were identified, 43 EU incubators were analyzed for cloud-related businesses and based on this we are building now our ecosystem.

Business models to take new services to market – including spin-outs and new services transferring publicly funded research to the private sector

CloudCatalyst will facilitate the adoption of Cloud Computing services by providing the following tools to SMEs and startups through:

1. Cloud accelerator toolbox is a unique asset for the creation of new Cloud based-projects. It is a collection of management tools, bundling together trend analysis, use cases, and practical recommendations in the form of printable report templates. It will also have a set of guidelines and best practices for the developers’ community, entrepreneurs, technical transfer units, start-up incubators and other stakeholders that can have an important role in stimulating Cloud Computing uptake.

2. European Bootcamps

The bootcamps allow participants to: 1. learn why cloud computing is relevant today from an economic, business and technology standpoint; 2. hear from industry experts the questions that should be considered when evaluating cloud-based systems; 3. understand the potential benefits of moving to the cloud; 4. ensure the security of data and applications; 5. transform a traditional solution that is less flexible and costly to a cloud computing environment that is secure, virtualized and automated.

3. Go-To-The-Cloud service

This service aims to provide an on-line platform for joint work between the European entrepreneurial ecosystem and the ecosystem of the project’s partners. It will be the privileged channel for CloudCatalyst to disseminate the main project outputs. This will allow entrepreneurs, start-ups, SMEs and other cloud stakeholders to define their Cloud Computing offering, value proposition and targeted customers. It will help them define and test the most sustainable business model, which is the key for successful cloud companies.

Why cloud is a helping hand for SMEs?

According to the European Commission's strategy for "Unleashing the potential of Cloud Computing in Europe" it is expected that Cloud increased adoption delivers a net gain of 2.5 million new European jobs, and an annual boost of EUR 160 billion to EU GDP (around 1%), by 2020[i]. At the pace that the Cloud Computing model is evolving, an urgent issue to address is deepening cooperation in this area, namely to ensure the sustainability of the Cloud Computing market for years to come, the leadership of Europe in the innovation of Cloud products, the overall adoption of a Cloud Computing cross-border environment and prepare Horizon 2020 initiative[ii].  Businesses, public entities and EU citizens are eager to go-to-the-cloud, and, at this stage, ICT providers and other Cloud stakeholders have the means to fulfil the demand’s needs, but there are still several barriers that discourage consumers, business developers and entrepreneurs, including software developers, to start using Cloud services. Accordingly to a recent study by IDC[iii], if no action is taken, after solid growth in 2011-2014 (33% annually), the EU compound annual growth rate of Cloud spending would moderate to 21.6% in the period 2015-2020.

Links and references

CloudCatalyst Cloud Accellerator toolbox sources:

Source for key problems that startups have:

Business model generation framework, also Empathy map and Value proposition canvas source:

Problem map source and incubator, that using all the methodology:

Hook model source:

Other cloud adoption links:

Expert Group, “The Future of Cloud Computing”, Jan. 2010. Online available at:

Open Cloud Discussion Group, “Cloud Computing Use Case White Paper (version 3.0)”, Feb. 2010 Online available at:

Recommendations of the National Institute of Standards and Technology, May 2012. Online available at:

European Cloud Computing Strategy – an overview, 2011. Online available at:

IDC report. Online available at:

The Open Group, Cloud Computing for Business: Establishing your Cloud Vision Jul. 2014. Online available at: